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Creative Souls – A unique Swedish lifestyle design company that places craftsmanship and people at the heart of its creations, with nature as its primary source of inspiration. With an eye for details and creativity as our guiding star. Our brands m a l k a a – female power & elegance & PUPiLL- eye for details feature a range that includes up-cycled and vintage material items as well as exclusively designed garments and home interior details.
PUPiLL – An eye for Details With a passion for detail and creativity as our guiding light, we present an exclusive selection of thoughtfully designed interior pieces. Crafted sustainably from high-quality natural materials, each design is uniquely shaped by our own creative minds. Our Scandinavian heritage is reflected in our choice of colors and forms, always embracing authenticity and simplicity. Years of close collaboration with skilled producers worldwide have given us invaluable expertise in materials and a deep appreciation for every step of the design process. An object bearing the PUPiLL brand will be designed with a focus on craftsmanship and nature as the primary source of inspiration.
m a l k a a – female power & elegance which means queen or powerful woman in Hindi, has become our biggest inspiration in the creation of our collections. Believing in the remarkable strength and elegance that defines today’s modern women, we design patterns, colors and silhouettes, in combination for different women to wear on different occasions. In close collaboration with our factory on site in India, we work sustainably and ethically towards people and the environment. Our proud seamstresses are treated with respect and are fairly compensated for their amazing craftsmanship. We weave, dye and print all our fabrics ourselves. No middlemen, helping our prices stand up well in the competition on the market. m a l k a a is a brand that strives to be an embodiment of feminine strength and elegance, expressing your personality and courage as well as an ethically safe choice to wear with pride.


Managing Designer/ Assortment Manager/ Partner
Purchasing/Assortment/Design & Concept Development
Experience in the furniture and home decor industry with both private individuals and businesses since 2003. The last 11 years focused on designing and purchasing home decor items and furniture as Designer & Assortment Manager at Affari of Sweden AB.
I also have extensive experience in project management and concept development, styling, visual communication for trade shows, retail, home interiors, and more.

Managing Partner/ Finance/ Sales & Marketing
Entrepreneur & Financial Advisor with a keen eye for detail. 20 years of national and international leadership experience in consulting, business development, sales, marketing, and negotiation.

Head Of Ceramic Design/ Creative Director/ Partner
Graphic Design/Photography/Concept Design/Photographer/Digital Image
Management/Marketing/Web Design.
Entrepreneur & Ceramicist.